Monday, December 30, 2019

Immigration to Australia Essay - 2284 Words

Immigration to Australia Introduction Australia is often described as one of the ‘classical countries of immigration’. The concept of being a ‘nation of immigrants’ is at the center of Australian identity. Australia is a unique country, and it has a long history of population growth due to immigration. Australia is a young country and has not fully developed. It is commonly called â€Å"The Land of Opportunity.† This paper will discuss the history of immigration, the history of the immigration policy, the economic, social and cultural, and the population impacts of immigration to Australia. The History-Immigration to Australia The history of immigration to Australia started before 1770. The first human inhabitants of Australia†¦show more content†¦The British government wanted the convicts as far away from Britain as possible. The designated place would come to be Australia, then known as New South Wales. â€Å"On the 13th May 1787 a fleet of eleven ships left Britain with two years provision and a cargo of 759 unwilling convicts, their guards, and ships crew numbering-1530 people in all. They were to colonize the new land.† (http://www.ozramp.net) Transported criminals were the basis of the first migration from Europe. Starting in 1788, some 160,000 people were shipped to the Australian colonies. These convicts, along with the officials of the penal system, were joined by free immigrants from the early 1790’s.† (http://www.immi.gov) Not too many people wanted to migrate to Australia in the early days. Life was very hard during this time. Australia needed farmers, carpenters, builders, etc., but most people did not want to leave the comforts of home for the hardships of this new land. Therefore, in the early 1800’s as poverty and unemployment increased in Britain, the government tried to encourage people to come to Australia. The British government encouraged people by agreeing to pay for their passage. It was called â€Å"assisted passage†, which is why these settlers were called â€Å"Free Settlers.† Early migration peaked between 1851 and 1860. During this time arrival levels were around 50,000 people a year. There were several causes for the significantShow MoreRelatedImmigration And Immigration Of Australia1276 Words   |  6 Pageshave come to Australia as new immigrants and they had a marked influence on all aspects of society. In the 50 years Australia has welcomed about 5.9 millions of migrants comprising about 3.1 million males and 2.8 million females (Queensland Govt., n.d). More than 599 000 people have arrived under humanitarian programs, initially as displaced persons and more recently as refugees. Statistics from the Department of Immigration and Citizenship reported that during this same period in Australia, approximatelyRead MoreImmigration in Australia3348 Words   |  14 PagesA Baptist policy on immigration and asylum seekers The world currently faces a global refugee crisis with up to 40 million displaced people (the majority of whom are women and children). Australia currently accepts around 13,750 refugees each year as part of total planned annual immigration of around 182,000 people. This paper identifies social and political problems relating to asylum seekers and refugees. It examines the biblical teaching on a responsible Christian approach to asylum seekersRead MoreImmigration of Vietnamese People to Australia1051 Words   |  4 Pages‘Push factors’ The immigration of Vietnamese people to Australia has been occurring for over 40 years in this period of time the reason for migration has changed with the times, but predominantly began with the conflict between North and South Vietnam. With the end of WW2 in 1945, many counties and regions had been greatly affected, including the Pacific, Asia and Europe. The rise of communism, beginning in Russia, and slowly spreading to China was soon adopted by the Northern portion of VietnamRead MoreA Research Study On The 24 August 19581216 Words   |  5 Pages(Thea) Van De Kuyt arrived in Fremantle, Australia with her mother, father, younger brother and two younger sisters. As Nonja Peter states â€Å"Australian immigration has always been driven by the need to attract enough labour for the developing economy and recruitment policy, procedures and bi-lateral agreements, continue to heed this imperative.† World War 2 caused a massive shift in migration to Australia, where many famil ies and young individuals came to Australia looking for a better life and an opportunityRead MoreAustrali A New Britannia987 Words   |  4 PagesAustralia is, and always has been an immigrant society. Without a continuous stream of immigration, our modern society would not be as urbanised, affluent and economically stable as it is today. Australia, once a British colony, was termed ‘a new Britannia’, as it was viewed as one of the most ‘British’ societies in the world outside of the UK. Since its conception and its obvious need for settlers, Australia has used deliberate and careful selection of its new potential citizens as a method of controllingRead MoreHow Has It Had An Impact On Australian Culture?1175 Words   |  5 Pages Populate or Perish Introduction: Australia was in a time of crisis during World War 2 (1945) when they were threatened by the Japanese invasions. Australia did not have a big population at that time resulting in not have a strong defence to protect Australia. The Department of Immigration that was created then strongly urged that Australia needed an increase in its population by at least 1% each year. They needed a plan to gain a hugeRead MoreMulticulturalism and the Benefits of Migration in Australia1678 Words   |  7 PagesTHE BENEFITS OF MIGRATION IN AUSTRALIA SUBMISSION: Committee Secretary, Joint Standing Committee on Migration House of Representatives, Parliament House, Canberra ACT 2600 NH 28 February, 2011 The beginnings of white migration and multiculturalism in Australia saw our British forefathers arriving in boats on the shores of the â€Å"land down under†. Boat loads of prisoners – reluctant migrants - from an overflowing British penal system were brought to Australia to be used for punishment andRead MoreAustralia Federation Encourages Immigration Policy1809 Words   |  8 PagesI heard that Australia federation encourages immigration policy to develop the economy status by increasing the number of foreigners regardless of countries. I know the fact that there was a huge migration history about 200 years ago related to prisoners came from Britain for the first time. After first migration, anyone allowed to arrive in Australia that has called free immigration. When considering this history, I thought that many number of first or second generation Australians, who seem toRead More The Great White Wall Essay4596 Words   |  19 PagesThe Great White Wall For most people, someone within their ancestral lineage has immigrated to a new country. Immigration has been perceived as a way to provide and enhance personal opportunities (McConville: p 73). Overpopulation began to be a problem in many of the great empires in the early 19th century, and emigration seemed to provide the best opportunity for people to better themselves in a new world (McConville: p 73). Rather than draining the resources within one society, people wereRead MoreWebsite Usability Comparison For Immigration Into Australia2699 Words   |  11 PagesSubject: Website usability comparison for Immigration into Australia ______________________________________________________________ An immigration website usability comparison for Immigration into Australia has been completed. Introduction The competitor websites chosen for this research were Immigration New Zealand (www.immigration.govt.nz), Australian Department of Immigration and Border Protection (www.border.gov.au) and U.S. Citizenship and Immigration Services (www.usgis.gov). To find how user-friendly

Sunday, December 22, 2019

Native Americans During Westward Expansion Essay - 1592 Words

During westward expansion, the Native Americans got kicked to the side. The settlers coming west often saw the Indians as a threat to them and their families. However, this was not the main reason the Indians were pushed aside. The settlers saw the Indians had fertile land and wanted it for themselves. The Indians were the opposite of what the settlers thought they were. The Indians often helped the people moving west across the plains; giving them food, supplies, and acting as guides. However, the U.S. Government did not see this side of the Indians, instead they forced the Indians onto reservations. During the time of the expansion of the United States to the present, the Native Americans went through many things so that the United States could expand; they were pushed onto reservations, and forced to give up their culture through the Ideas of Manifest Destiny and Social Darwinism. Despite that, the United States government told the Indians that they would not invade their lands. T hey soon heard that the Indians had fertile land and decided to allow settlers to move west. â€Å"After hearing tales of fertile land and a great mineral wealth in the West, the government soon broke their promises established in the Treaty of Fort Laramie by allowing thousands of non-Indians to flood into the area.†. (Victoriana) To make more land available to the settlers the government had to make reservations that would separate the Indians from the whites. In exchange for the Indians moving toShow MoreRelated Native American Boarding Schools During the Westward Expansion607 Words   |  3 PagesNative American Boarding Schools During the Westward Expansion People know about the conflict between the Indians cultures and the settlers cultures during the westward expansion. Many people know the fierce battles and melees between the Indians and the settlers that were born from this cultural conflict. In spite of this, many people may not know about the systematic and deliberate means employed by the U.S. government to permanently rid their new land of the Indians who had lived theirRead MoreEssay On Manifest Destiny1551 Words   |  7 PagesManifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transport and technology. Before weRead MoreEffects Of Westward Expansion715 Words   |  3 PagesWestward expansion was a time of successes and failures, a time celebrations and grief, a time full of life and death but in the end it shaped how America is the way is today. Westward expansion was put in action because of the belief of Manifest Destiny, the belief that it is America fate to expand from the Atlantic to Pacific ocean. The economical, political and humanitarians impacts were necessary to achieve the goal of manifest Destiny and Westward Expansion. Westward Expansion had the biggestRead MoreManifest Destiny1555 Words   |  7 PagesEvolution Of Transportation Manifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transport andRead MoreManifest Destiny And Westward Expansion Essay1447 Words   |  6 Pages1) OUTLINE: I. Topic sentence. Manifest destiny and westward expansion was a tremendous key component to the growth of the nation economically because of the impact it had on native americans, women empowerment, and expanding the population of the country. II. Significance of topic. Americans looked towards the western lands as an opportunity for large amounts of free land, for growth of industry, and pursue the manifest destiny. III. List of evidence related to topic. The railwaysRead MoreManifest Destiny Essay735 Words   |  3 Pagesaffect on Modern United States During the mid 1800’s America was at a peak of nationalism, which involved their religious beliefs. Manifest destiny describes the attitude of a white man in America during the 19th century, involving their desire for evangelization, white supremacy, and westward expansion. To a majority of the Americans, manifest destiny was a proud accomplishment they would be faced with. Manifest destiny had a negative impact on the Native Americans, however, it was prosperous forRead MoreManifest Destiny Essay1433 Words   |  6 PagesDestiny Westward expansion was a key component that shaped the United States not only geographically, but economically as well. The first sign of any expansion West from the original states was when Thomas Jefferson bought the Louisiana Purchase from France in 1803. The country was in need of new land in order to accommodate for the expanding population. Once the country started to expand, its power soon followed. The nation had a struggle with expanding because of the Native Americans already livingRead MoreThe European Colonization Of Americas 1620-900 Words   |  4 PagesFinal Essay- Prompt Three INTRODUCTION America would not be the same it is today without the numerous times of territorial expansion from the 17th to 19th century. America started with European Colonization in the 17th century, its borders were defined in the 18th century, and America extended from a coast to coast nation in the 19th century. There is not just expansion of land on a physical map, but also increased political tension and economic growth as America grows as a nation. PARAGRAPH 1(EuropeanRead MoreWestward Expansion Of The United States1477 Words   |  6 Pagesnation consisting of only thirteen states. Over time the leaders of this county recognized that in order to prosper the nation would need to expand beyond the current set borders. Westward Expansion was the only solution, to adopt such a large endeavor meant that the population had to have a reason to migrate west. Expansion had appeal to the Southern land owners for the fact that the Missouri Compromise did not affect territories that were not part of the Louisiana Purchase, while those who did notRead MoreManifest Destiny And American Territorial Expansion Essay1323 Words   |  6 Pagesknown as Manifest Destiny. Manifest Destiny and American Territorial Expansion, written by Amy S. Greenburg, deeply explains the motivation of the individuals looking to expand their settlements westward. Since the time of publication, we have realized that we could have handled the situation, in which we removed the inhabitants of the west from their homeland, in a better way. Americans believed that it was their God-given right to expand westward by destroying anything in their path. â€Å"†¦courageous

Saturday, December 14, 2019

The American Government Free Essays

string(34) " to enjoy the freedom of worship\." The protection of civil rights and liberties is bestowed upon the government who enforces their enjoyment through appropriate use of the rule of law. It is this balance between the government as a guarantor of civil rights and liberties and the government as a violator of civil rights and liberties that define whether the citizenry will or will not rise against the political structures to safeguard their inviolable and inalienable natural rights and liberties. The struggle for civil freedom and rights has spanned centuries, sometimes with too much bloodshed. We will write a custom essay sample on The American Government or any similar topic only for you Order Now With each passing decade new statutes are passed to safeguard and counteract the new challenges. This paper is a succinct analysis of the government and its role in advancing the visions of human rights and liberties as had been proclaimed by the Founding Fathers of the United States of America. The American Government: Civil Liberties and Civil Rights Civil liberties can be defined as those individual rights held and enjoyed over and against the governments. There is no free society that can exist in the absence of civil liberties. This is the basic distinguishing feature between a free state and a totalitarian where an individual is but a subservient to the state. In such regime, freedom of press, freedom of speech, or the freedom of assembly is non existent and any individual who openly disagrees with the system risks arrest, imprisonment and or execution (Walker 2004). In the context of American culture civil rights is applicable in reference to the Black Americans civil rights struggle which fought for equality for ethnic minorities, people with disabilities, women, gay and lesbian people and other minority groups. Due to the prominence of the fight for civil rights in the United States of America; civil rights are regarded differently from civil liberties. However, it is only proper that the concept of civil rights is regarded as a subsection of civil liberties. Civil liberties therefore cover the right of every individual to fair treatment from the government. On the other hand civil rights sometimes called social rights specifically cover the right of each and every individual to fair treatment from other citizenry as well as from the local governments. The beginning of civil liberties and civil rights can be traced to the signing of the Declaration of Independence which stated that â€Å"We hold these truths to be self-evident: That all men are created equal. . . † This was the basic blueprint for future statutes that would prohibit any form of gender and racial discrimination from the public and private sphere. The history of the United States of America is adorned by brave individuals who were able to stand against the authorities of the day and proclaim the Declaration of Independence even when the prices they had to pay for such confrontations was their lives (http://www. u-s-history. com). Civil Rights and Liberties Colonial Period Influenced by the developments in individual freedoms in England, settlers who migrated to America had with them the desire to fight for reforms that would guarantee them religious freedoms, give them rights to property ownership and most importantly protect them from the oppressive arms of the government. The signing of historical documents like the Magna Carta laid the foundation for the institution of revolutionary ideals in the new world. These men had fled Europe because they could not be permitted to freely pursue their social, economic and religious lives. It is not therefore surprising that after settling in America, these colonists wrote charters and documents that established the Republic which was explicitly based on liberties. Some of the most important charters that expressed this desire to be liberated and free were the Massachusetts Body of Liberties drafted in 1641, Pennsylvania Charter of Privileges in 1701 and the New York Charter of Liberties of 1683. The intensification of conflicts in England after 1765, made the new colony realize that the systems of government in England was a threat to all liberties and rights that the new colony cherished (Jillson 2007). This meant that the purposeful stride towards the Declaration of Independence had a jealous motive of preventing the brimming over of tyranny as was witnessed in England into the New colony created with the belief that human rights and liberties was of greater importance. Apart from what was practiced in the English Caste system where women had virtually no choice in life and men had no option but to be locked in their fathers social class, the New world provided an experimental ground for the revolutionary ideals. Early expressions of such ideals began to be seen as early as 1735 when in Philadelphia, an Attorney called Andrew Hamilton successfully defended an accused; John Peter Zenger, against seditious libel charges. At that time criticism of the colonial government was unheard of. Through this successful suit, Hamilton was able to establish via his New York Weekly Journal that the punishment of truthful publications disseminating matters of public concern constituted an infringement on the inalienable rights of citizens (http://www. u-s-history. com). During those early years after the formation of the American Republic, the Sedition Act of 1978 criminalized the publication or utterance of anything that was perceived to be false, malicious or scandalous against the government of the day or its officials. It is because of this statute the Federalists imprisoned Republicans during the administration of John Adams. In recent times such laws would be a clear contravention of the constitution. During this time lifestyles between the three colonial regions in the New World varied greatly. In the North, where only extreme whether prevailed, small family farms were more predominant. Since life was difficult lonely those who could endure the climatic hardships settled. The coming of the Dutch led to the founding of New Amsterdam. This was later on christened as New York. The Society of Friends (Quakers), who were mainly inhabitants of the Mid-Atlantic colonies moved to Pennsylvania and New Jersey where they continued to enjoy the freedom of worship. You read "The American Government" in category "Papers" The Southern Colonies of Maryland, North and South Carolina, Virginia and Georgia became home to wealthy English Settlers. These settlers imported indentured servants from England to work in their farms. With the increase in the number and size and plantations, slave labor from Africa heightened to meet the labor demand. The Southern colonies had extremely large slave laborers that a society of slaves began to develop. By the writing of the Constitution, slavery as a violation of civil liberties was greatly avoided. By 1800, the number of slaves in the United States had reached a peak of nearly nine hundred thousand individuals which were mainly concentrated in the South. To solve the increasing populations of slave trade, the Three-Fifths Compromise was legislated. Because of this statute slavery blossomed for the next 20 years without any hassle whatsoever. Congress came in 1808 to end, slavery and slave trade but the illegal importation was to continue in the Southern States. The Industrial Revolution In the context of civil rights and liberties, the era of industrial revolution acted as an incentive to the formation of organizational entities to fight for the rights of the oppressed laborers. Labor problems began between 1861-1880 with the entry of newly educated women and farmer’s sons into the industrial workplace. As was characteristic with the industrial revolution; overcrowding, sweatshops, poor working conditions, child labor, extremely long hours of work were prevalent in the industrializing Northern States. In quest of better working condition and terms, labor unions sprung. By 1869, the Order of the Knights of Labor was created to increase the negotiation powers of workers through the unionization of all American workers. The period spanning between the 1870s to the 1900s witnessed violent protests against the ills of industrialization. Unions fought for labor law changes, collective bargaining rights, maximum hours in a day’s work and finally minimum wage laws. Even though, there were a variety of unions at this time they did not cater for the rights of blacks due to the occupations occupied by blacks. Moreover, the extent of racial discrimination in these labor unions was so high that even blacks that constituted these unions were unable to improve the working conditions of their brothers in occupations not covered by the labor unions. The formation of National Negro Business League which was then headed by Booker T. Washington encouraged blacks to accept the presence of segregation between them and other races while working towards starting their own business enterprises where they could frequent. Some labor leaders such as Eugene V. Debs, Terrence V. Powdery, Marry Harris Jones and Samuel Gompers even fought for equal level of civil rights that was accorded to the wealthy union leaders such as Andrew Carnegie and J. P. Morgan. It is this initial insistence on equal rights for all that led to the rising of powerful unions like the Congress of Industrial Organization and consequently the pressure to Congress to pass the labor reform laws like the 1938 Fair Labor Standards Act with the main objective of eliminating the labor conditions that were detrimental to maintaining minimum living standards crucial for the health, efficiency and the overall well being of the workers. This was the call touted by President F. D. Roosevelt as one of the most important, far reaching and far sighted labor law reforms. It is this Act that created the maximum weekly hours or work as well as the minimum hourly wage by 1945. as years trudged on, some labor leaders engaged in gross abuse of power hence bridling effort to further increase the workers benefits (http://www. u-s-history. com). Ideas and Movements during the Civil War unto Modern Times It should be understood that the cause towards the full enjoyment of the civil rights and civil liberties trudged on decade unto decade albeit at a much more slower pace even though the Declaration of Independence had specifically spelled out these desires. However, the issue of slavery and whether one state would tolerate the practice of the same in border neighbors created a heated struggle thrusting the civil rights movement into the mainstream of American theater. During the civil war the issue of slavery created a disparity between the Southern and Northern States and with this struggle a new fight for the protection of the rights and liberties of the minorities began. Prior to the Civil War a majority of those living in the Southern regions could not afford the labor services of a slave. For this reason they migrated out of the Southern region in search for better opportunities for themselves. Likewise, owners of large plantations also knew that the provision of cheap slave labor would soon dry out, but instead of moving out or changing the nature of their business enterprises; they struggled to promote the existence of slavery. Moreover, the plantation owners believed that slavery was justifiable because it was only through slavery that the economies of the North and the South could be maintained. Since slavery also guaranteed the lifestyle that was led in the South, Southerners generally held no negative view concerning the impacts of slavery on the well being of workers. This was an opposing view to that held by the Northerners who were mainly traders and small farmers. According to them slavery was supposed to be confined to the Southern States arguing that its spread to other territories was undesirable. They were also of the opinion that its existence in the Southern States should also be abolished. Disregarding the economic consequence of the abolition of slavery, they posited that if that was the case then is it. According to them slavery was immoral and it should be dome away with. Their persistent call through very prominent leaders, created the fuel of secession. Even though the Emancipation Proclamation by Abraham Lincoln in 1863 freed slaves, it was only through the 13th Amendment to the United States Constitution that slavery was abolished throughout America. The 14th Amendment ensured that freed slaves became entitled to equal protection by the Federal Law. The ratification of the 15th Amendment ensured that all Americans enjoyed the rights to vote irrespective of gender or race. By 1920, the ratification of the 19th Amendment extended voting rights to women. Even though the Emancipation Proclamation explicitly removed all forms of discrimination, the black population was still subject to discrimination in almost all centers of the economy. They could not even be allowed to play in the National Association of Baseball Players despite their self evident talents. Black players were subjected to murder attempts, bomb threats and hate mails. However, as the century turned, the 19th century presented great opportunities for black integration into the American society and the solving of women’s rights issues. The dawn of the 20th century promised great expansions in civil rights and civil liberties. These expansions were to be the yardsticks upon which a new nation would be formed. The transformation in the 20th century was so rapid and tremendous that powerful civil right activists took the mantle from their forefathers to steer the fight for equal rights and liberties to a new level. Such Leaders included Malcolm X, Martin Luther King Jr, and Rosa Parks. It is only through years of bloodshed and civil arrest that tremendous gains were achieved. Civil Liberties and Rights in the Modern Era. The purpose of the government as a political governance structure is to secure civil rights and liberties. This power is limited to the powers expressed by the citizenry who delegate such powers to the government. The citizenry is by nature more superior to the government and they cannot cede the governments power. This ultimately means that government’s power is extremely low and incomparable to the inviolable rights that individuals possess. This is the concept behind the possession of natural rights which are pre-existing in each and every individual. Since each and every individual possesses pre-existing natural rights, their expression as civil rights in a society must be in congruence with the principle of equality. Americans by nature of their existence are members of a political society governed by a political governance structure. Through elections, the protection of civil rights and liberties is bestowed upon the government who enforces the enjoyment of these rights and liberties through appropriate use of the rule of law. Since the government enjoys the monopoly over the use of coercion or physical force in advancing the virtues and values of the society, the protection of the same ultimately rests with the government. It is this balance between the government as a guarantor of civil rights and liberties and the government as a violator of civil rights and liberties that define whether the citizenry will or will not rise against the political structures to safeguard their natural rights. The vision of natural rights and liberties found its expression in the Declaration of Independence and all the other founding documents (Bolick 1996). Since the United States of America is a Federalist system of government, it is not static in operation. The Constitution which lies at the bedrock of the nation itself is flexible as to allow the Congress, the Supreme Court and the President the chance to institute amendments that are in congruence with the issues of modern society. Initially, the proposed Federalist Constitution ignored the protection of the common citizenry. Since this was a direct affront on the existence of a free and democratic nation, the first Congress quickly made a proposal of twelve amendments. These were then transmitted to the States for comprehensive ratification. By the end of 1971, ten states had ratified the amendments and these amendments became known as the Bill of Rights. The First Amendment granted the freedom of religion which specifically prevented the Congress from creating state sponsored religions thus prohibiting Americans from exercising their freedom to worship. Additionally, these amendments also granted equal freedoms of speech, press and assembly (Pate Napoli 2007). As citizens, who are by their existence members of the political society called a nation, they held some rights, duties and responsibilities. Since the government draws its existence from the people and the Constitution it has the responsibility of protecting the fundamental rights and liberties under the common law. During the ratification of the Constitution, delegates relied on the promise of the Congress to protect the rights and liberties of individuals in the face of a government intent on abusing these inalienable rights and liberties (Strausser 2004). Despite the belief that the Constitution effectively provided for almost everything in the amendments that were to constitute the Bill of Rights, congressional delegates went on and ratified the amendments that form the basis of civil rights and civil liberties. These two are definitively distinguishable but their distinctions are not usually clear cut and a variety of issues affect both hence their erroneous exchangeability. The Second Amendment guaranteed the liberty to store and bear arms as a form of state militia who could be relied upon for security reasons should a state of emergency arise. Currently, this amendment is exhibited by the presence of the National Guard. The 1700s was ripe with troops being stationed in American homes. To safeguard the citizenry from any future hosting of troops in homes without personal consent, the Congress passed the Third Amendment which prohibited the stationing of troops in personal homes. The protection of those accused of criminal acts was enshrined under the Fourth Amendment, Fifth Amendment and the Sixth Amendment. The Fourth specifically protects against unwarranted searches by the government. A warrant of search can only be issued by the court to the law enforcement agencies if they satisfy the conditions for the warrant. If a search was done without the courts recognition of a probable cause, then evidences gathered from the search can not constitute prosecutor evidence in the Courts (Strausser 2004). In this post modern era, the preservation of civil rights and liberties remains an important instrument for maintaining our democratic health, particularly under the current threats of national security and patriotism. The government as the main instrument of change must never lose these essential rights as these are democratic tenets that hold American as the greatest nation in the world. Every single citizen has the right to equal legal treatment. All people regardless of the fact that they may not be American citizens have the right to all essential civil rights and civil liberties. America through its government holds the power of ensuring that all nations in the world progress towards an apex of a free and democratic society. In fulfilling this promise, the government may pursue policies aimed at granting all world citizens the rights to fairness and justice based on the presumption of innocence. Rights to freedom and privacy from searches and seizures in the absence of warrants, freedom of speech, assembly and discrimination based on religion, ethnicity, race, national origin, political beliefs or gender. Since the tragic September 11 attacks, America created a new statute; The Patriots Act, which has been instrumental in fundamentally violating civil rights and liberties of citizens and non citizens alike. That is the reason why, the government and the general citizenry and called upon to engage in worthwhile introspection and stand up with enough courage to uphold age old values of liberty, democracy and universal justice in the face of modern challenges. References Bolick, Clint. (1996). The Affirmative Action Fraud: Can We Restore the American Civil Rights Vision? Cato Institute, p. 27-28 History of Civil Rights in America. http://www. u-s-history. com/pages/h2871. html Jillson, Cal. (2007). American Government: Political Change and Institutional Development. Routledge Press. Pate, S. Napoli, T. (2004). CSET: Social Science: Social Science. John Wiley and Sons. Strausser, J. (2004). Painless American Government. Barron’s Educational Series Walker, S. (2004). Civil Liberties in America: A Reference Handbook. ABC-CLIO. How to cite The American Government, Papers

Friday, December 6, 2019

Frozen and Pacific Oceans Management †Free Samples to Students

Question: Discuss about the Frozen and Pacific Oceans Management. Answer: Introduction: In this article it is stated how fur trade was one of the primary commercial activities throughout the world in the 17th to mid-19th Century. The trade began as the need of fur products were increasing in Canada and the beaver fur was in high demand for its quality and durability. Thus developed a trade relationship between the North Americans and the Europeans, which even moved beyond just only trade. the intensely competitive trade opened the continent to exploration and settlement, financed missionary work, established social, economic and colonial relationships between Europeans andIndigenous people, and played a formative role in the creation of Canada.[1] Thus the fur trade had an important role in the formation of Canada. The women had been the essential part of the labor strength. This work is exemplary in terms getting a firsthand experience about what it was to participate in the fur trade across the continents through the oceans. The oceans were cold and the voyage was not a very easy one. The author gives detailed account of the nature of fur trade and how it was carried out across the coast in his books. Women took several important roles in the whole system. Native women acted as essential producers in the fur trade of the Canadian and American Plains.[2] The production had been mainly dependent on the women labor. The women also played important role in the ships which carried out the whole business. This article focuses on four Native women who were Christian converts and married French fur traders.[3] Therefore, there was a role of religion and politics in the fur trade scenario as well. The foreign invaders were coming and not only colonializing America but also converting the women and marrying them. The wives of the French fur traders took important role in the trading activities. The indigenous communities were changed forever by the introduction of trade and religious conversion. In essence the history of the early Canadian West is the history of fur trade.[4] The author has stated fur trade was the most important factor in structuring the narrative of what are the four western provinces of Canada today. There was less violence in the western Canada in the struggle of the colonials and the natives, this is because the both communities had to depend on each other for managing the fur trade. The women who were native Indians, were married to the French colonialists. This created a relationship that was beyond just trading activities. The women hence were a factor who bridged the gap between the colonial foreigners and the native Indians. Possibly the greatest significant native job achieved by the females at the fur trade stakes was to deliver the men with a stable resource of Indian shoes or moccasins. The author has contemplated upon the role of the Indian, White, and mixed blood women played in the development of the fur trade and thus gained valuable insights upon the human dimension and its changes affected by the fur trade. The fur trade was carried out both in the land routes and the sea routes, however the sea route of the trade was more established. The women had been in many areas decision makers about the fur trade activities. The authors have explained that the primary way in which information about the role of women in fur trade can be derived are from traders journals, letters and wills. of fur-merchandise exchanges between European men and native men, with women playing a largely subsidiary role.[5] The title of the article has a humorous way of describing how the women of the North American continent had been engrossed in the fur trade activity that they were married to the beavers. The article describes the pattern of life of the indigenous Indian women had before the coming of the Europeans and the contemporary life when the Europeans started pouring into America, started religious conversions and engaging the native people into the trading activities. The women were used as cheap labor pool, and they were utilized to work manually in extracting the fur, and processing those. This is one of many letters that Charlevoix wrote to a correspondent at Paris to try to convey what the New World was like. He was refined and well-educated, and his letters are marked by charm, grace and humor. He went on to write a multi-volume history of New France based on interviews with traders and priests and on unpublished records, which remains one of our best historical sources on early Wisconsin. This particular letter gives us clear insights about the activities going on in the North American scenario and describes the native peoples role in the fur trade, and description of the fur trade. The women were used as laborers and the steps of fur processing included peeling, tanning, cleaning and sorting all of which were labor intensive jobs that required lots of patience. The letter has a lots of details about the fur industry and about various processes it included. The letter talks in details about the North American Indians and Aboriginals, these people were mostly used for the purpose of the trading activities. The women of Aboriginal origin were the connection between the old systems with the new systems that were to be introduced. The women also provided the necessary knowledge about the land, and the directed the traders to the necessary resources. Children of native tribes were sent to Eastern areas of Canada and in Europe for education. They not only engaged in fur tra de but also became the middlemen who assisted the missionaries and the preachers to preach the teachings of the Catholicism of Roman Catholic Church in the land. Not only the aboriginal women but also the European women who had been accompanying their husbands also had taken part in various trade activities. A few French wives may have ventured west with their trapper husbands, and some Hudson's Bay Company officials brought their wives from Europe. [7] The above study of various literatures, articles, books, journals, and other sources have given a clear knowledge about where were the various scenarios of trade in North America and Europe that had allowed intercontinental and overseas trade activities, and it has also given a clear indication about the role of women in the fur trade activities. The women played a very important role in not only providing manual, labor but also providing necessary managerial skills, the managerial activities were mainly performed by the wives of the European traders who accompanied them when they visited the North American land. In the land trade, the Indian women had been assisting the traders with their knowledge about locations, and then providing manual labors to help the traders in processing their products. The European women who had accompanied their husbands had helped in various decision making processes and other managerial works required to perform the fur trade activities across the continents nicely. In the land trade, the Indian women had been assisting the traders with their knowledge about locations, and then providing manual labors to help the traders in processing their products. The European women who had accompanied their husbands had helped in various decision making processes and other managerial works required to perform the fur trade activities across the continents nicely. The fur trade in itself was a very important factor in the development of Canada as a country. It had shaped the history of the Canadian nation, as people from the European countries who were mainly traders were settling down in the Canadian area. The trade activity was carried out often from Montreal and through the Pacific. Reference: Canadahistoryproject.ca. "Canada A Country By Consent: New France: Fur Trade 1500S-1700S".Canadahistoryproject.Ca. https://www.canadahistoryproject.ca/1663/1663-05-fur-trade.html, (2018). Mackenzie, Alexander.Voyages from Montreal, on the River St. Laurence, Through the Continent of North America, to the Frozen and Pacific Oceans; in the Years 1789 and 1793: With a Preliminary Account of the Rise, Progress, and Present State of the Fur Trade of that Country.: Illustrated with Maps. T. Cadell, Jun. and W. Davies... Cobbett and Morgan... and W. Creech, at Edinburgh, (1801). Sleeper-Smith, Susan. "Women, kin, and Catholicism: new perspectives on the fur trade."Ethnohistory47, no. 2 (2000): 423-452. Van Kirk, Sylvia. "The role of native women in the fur trade society of western Canada, 1670-1830."Frontiers: A Journal of Women Studies(1984): 9-13. Van Kirk, Sylvia.Many tender ties: women in fur-trade society, 1670-1870. University of Oklahoma Press, (1983). White, Bruce M. "The woman who married a beaver: trade patterns and gender roles in the Ojibwa fur trade."Ethnohistory(1999): 109-147. Wisconsinhistory.org. "Letter Charlevoix, Pierre Franois Xavier De [On His 1721 Visit To Wisconsin] | Turning Points In Wisconsin History | Wisconsin Historical Society".Wisconsinhistory.Org. https://www.wisconsinhistory.org/turningpoints/search.asp?id=17. (2018)

Friday, November 29, 2019

Crime Prevention Programs in the State of California

Introduction The State of California aims to achieve a safe as well as drug-free community through enforcement of various prevention programs. The state officers have the duty to prevent targeted crimes in cooperation with the local as well as federal officers. They are also assisted by the local community members. One of the programs that have been implemented by the state is the Gang Violence Suppression Program which was created through the California Penal Code, Chapter 3.5 (Davis, 2003).Advertising We will write a custom research paper sample on Crime Prevention Programs in the State of California specifically for you for only $16.05 $11/page Learn More The program aims to minimize gang violence within the California community. It also aims to change potentially dangerous activities of gangs into more valuable as well as constructive behavior. The program helps remove dangerous weapons such as guns, explosives among others from the street. It remove s violent offenders such as career criminals as well as repeat offenders from the streets of California. The program uses CALGANG Information System to track gangs as well as their members which is necessary for investigating gang-related crimes. GVS program therefore provides funds to the California Department of Justice to operate the CALGANG System since it is the lead agency among the components of the GVS Program. Purpose The purpose of the study is to analysis the success and the effectiveness of Gang Violence Suppression Program in California. Thesis Statement The Gang Violence Suppression Program has achieved significant success in reducing gangs and gang-related crimes. Reasons for establishment According to Justia US Law (2009), it was realized by the California legislature that gang violence and gang activities were fast growing in the state. School age pupils and students were also not left out in this and their level of involvement was increasing. Besides, there were se veral schools that provided education to many youths who were involved in gang activities; however, these schools were not able to effectively implement programs which could help prevent the students from getting involved in gang activities since there was no statewide funded program in institutions for such purposes.Advertising Looking for research paper on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More The legislature also found evidence that the parents of those involved in gangs do not have appropriate parenting skills considering that the youths get involved in gangs while still young. Gang involvement is usually a result of lack of positive role models (Justia US Law, 2009). Gang Violence Suppression Program was therefore established to support the district attorneys’ offices in prosecuting offenders involved in gang violence; and the local law-enforcement agencies in crime and criminal identification, inv estigation as well as apprehension of suspected offenders of gang violence. It was also implemented to assist county probation departments to provide extensive supervision to gang members on probation. It was also established to support prevention as well as intervention of gang violence through school districts. Finally, it was found that it was necessary to achieve gang violence suppression through community-based organizations (Justia US Law, 2009). Elements of the Gang Violence Suppression Program Suppression activities involved in the GVS Program include the use of computerized criminal identification as well as tracking systems, community based organizations, vertical prosecution in addition to specialized police response (Davis 2003). It also applies intensive probation supervision and education provision through schools. Specialized police response This component of GVS Program focuses mainly on developing expert gang units in law enforcement agencies so as to help in invest igation, identification as well as apprehension of offenders involved in gang violence. The specialized law enforcement divisions work together with other agencies funded by the program to address gang violence problems within the community. They share intelligence information as well as strategies. They are responsible for providing crime analysis especially in gang related crimes as well as the gangs and their members. They also facilitate processes of community policing with an aim of achieving gang suppression. The law enforcement division is also responsible for enforcing curfew as well as truancy violations. Prosecution The prosecution component carries out vertical prosecution criminals found to be involved in violent gangs. This is done by specialized prosecutors while ensuring protection to cooperating witnesses from acts of retribution as well as intimidation that could come from gang members.Advertising We will write a custom research paper sample on Crime Prevention Programs in the State of California specifically for you for only $16.05 $11/page Learn More They provide existing information particularly on prosecution patterns for gang-related crimes so as to help in crime analysis. They also defend against pretrial release of criminals involved violent crimes and are awaiting trial and also minimize the plea bargaining by such offenders. Probation This component is responsible for providing intensive supervision to offenders identified to belong to violent gangs and is put on probation so as to ensure that they adhere to the conditions of their probation. Probation component works hand in hand with law enforcement as well as prosecution agencies in enforcing some specific provisions of probation which are used for monitoring gang members who are on probation. Prevention Here, community based organizations help in preventing as well as intervening in impending violent gang activities. They communicate and mediate with such gang members who live in the community. It also provides gang awareness education to adult members of the community and counseling programs. The component ensures cooperative working relationship among all the components by providing cultural as well as linguistic support. Education The program provides gang violence prevention as well as intervention services to violent gang activities that could occur in schools. Specialized gang units are used to train school administrators, students and teachers on gang activity indicators and proper responses. Effectiveness of GVS Program Combined efforts of law enforcement, justice and probation institutions, community organizations and schools have produced significant results in fighting violent gangs and related crimes. According to Davis (2003) studies have shown that vertical prosecution of offenders involved in gangs and related crimes has been a very effective approach. The program has lead to reduced caseloads due to vertical pros ecution; has promoted additional investigative support; and has also provided resources for supporting victims. The program has also promoted more convictions of gang members and violent offenders. It has improved the level of commitments within the state prisons. It has provided support to the fight against narcotics crossing its borders and within the community. The law enforcement aggressively investigates tips on drug as well as gang related activity within the community. The program helps to remove hard-core gang members who live in the community since there is intense supervision on them (Everhart Kirby, 2003). In addition, the knowledge of the repercussions for getting involved in gang-related activities discourages other youths from active involvement. It reduces the street gang subculture through education.Advertising Looking for research paper on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Statistical Analysis of the success of the program Statistical data of the activities of the GVS Program have shown that the program has been very effective The table below shows the progress report of the program between 1998 and 2001. The report revealed that significant accomplishments of the objectives of the law enforcement component. Measurements 98-99 99-00 00-01 Total Funds allocated $1,717,863 $1,518,205 $1,508,205 $4,744,273 Individuals identified as gang members 14,392 20,567 25,595 60,554 Crimes investigated by special GVS unit 1,772 1,973 1,751 5,496 Gang members arrested 3,037 3,456 2,846 9,339 Extracted from Davis (2003); Gang Violence Suppression Program In the period of 2001-2004, the program’s law enforcement arm received funding of about $1,203,639. During this period, individuals who were identified as belonging to gangs were 15,383 and the crimes that were investigated by the specialized unit were 1,893 while members of gangs who were arrest ed were 1,961 (Davis, 2003). The table below shows the accomplishments that were made by the prosecution component in 1998-2001. Measurements 98-99 99-00 00-01 Total Funds allocated $1,140,332 $1,014,458 $996,675 $3,151,465 Program gang defendants prosecuted 976 857 1,081 2,914 Program gang defendants in continuous custody through case completion 618 508 440 1,566 Defendants prosecuted using vertical prosecution for all stages 569 372 487 1,428 Defendants with cases completed by plea to the most serious charge 362 330 334 1,026 Defendants with cases completed by trial 119 103 97 319 Defendants convicted of the most serious charge received the most severe sentence for the charge 349 115 231 695 Gang defendants convicted of any charge 574 527 607 1,708 Defendants sent to jail/youth camps 375 317 391 1,083 Witnesses provided with protection services 105 57 50 212 Extracted from Davis (2003); Gang Violence Suppression Program According to 2008/09 performance st atistics of the California Emergency Management Agency, 1,520 suspected gang members were arrested and out of that, 487 were convicted. During the same period, the GVS attorney prosecuted 267 gang-related cases. 298 offenders were put under intensive probation supervision. The education arm was also able to provide education services to 391 individuals as 194 received prevention services from the community based organizations (California Emergency Management Agency, 2011). Impacts of societal factor on GVS Program Community engagement Local experience has shown that community involvement in crime prevention, intervention as well as suppression provides greater chance of success. Engaging the community members through community-based programs have helped in mediating with gang members in the community and providing counseling to both parents and elders of the community. Community-based organizations provide tips to the law enforcement on potential gang activity and also help in inves tigations. Community engagement has enhanced the law enforcement’s community policing program. Poor parenting skills Parents are less committed to responsible parenting activities and have let their children carefree providing them with the room to get involved in gang activity. Youths enter criminal gangs at an early age due to lack of proper counseling and guidance. According to Mendoza (2010), children join these gangs as early as age 12-14. They also lack good role models. Community norm In some areas within the state, gang violence or crime is the norm of the community making it had to achieve significant gang violence suppression. The community is used to experiencing such crimes and they therefore find it hard to report them since they fear the potential repercussions. It is therefore difficult to implement measures that could prevent violence. Drug peddling and abuse Substance abuse as well as the easy access to alcohol has greatly influenced youths’ involvemen t in gang activity. According to Mendoza (2010) substance abuse increases crime and also provides self-medication for both psychological and mental illness. On the other hand, criminal gangs usually depend on revenue from the sale of drugs. Violence erupts time and again whenever gang leaders in certain neighborhood do not receive their share from the sale of drugs. This restrains GVS Program’s reduction objectives. Technological advancements Technological advancements applied in the law enforcement tracking as well as managing gang crime by the law enforcement component of the program include computerized information systems, tracking, computerized mapping, as well as offender identification (Baca, 2007). Computerized system is also used in object-oriented databases (US Department of Justice, 2000). The Gang Violence Suppression Program uses the CALGANG Information System to carry out computerized gang geomapping such that it is able to track the locations gangs as well as g ang-related gun violence. Hotspots of gang crimes as well as youth services are linked by this system. The system is used for managing data on gangs, gang members and criminal patterns and this is used for gangs and gang activity analysis. The program has therefore been very effective in gang activity intervention, prevention as well as suppression. Conclusion Law enforcement agencies need to apply broad-based multidisciplinary collaborative units which have representatives from probation, prosecution, schools, community-based organizations and the law enforcement itself. They should focus enforcement efforts which aim at reducing hard-core gang members, providing safety planning to schools and mobilizing community-based organizations. The California Gang Violence Suppression program has been able to effectively reduce gangs as well as gang activities. It has been able to achieve most of its objectives through its five components. Through coordination of its components it has been a ble to effectively respond to gang criminal activities as well as complaints from citizens concerning gang problems within the community including fighting narcotics crossing its borders. Reference List Baca, L. D. (2007). Southern California gang suppression intervention operations center: Los Angeles office. Web. Davis, G. (2003). Gang violence suppression program. Final evaluation report. California: Governor’s Office Criminal Justice Planning. Web. Everhart, M. P. A., Kirby, L. (2003). California gang violence suppression program final evaluation report. Sacramento, CA: National Criminal Justice Reference Service. Justia US Law. (2009). California penal code – section 13826-13826.7; Chapter 3.5. Gang violence suppression. Web. Mendoza, G. B. (2010). Salinas comprehensive strategy for community-wide violence reduction. Web. US Department of Justice. (2000). Youth gangs programs and strategies. Washington, DC: US Department of Justice Office of Justice Programs. Th e California Emergency Management Agency. (2011). Gang violence suppression program. Web. This research paper on Crime Prevention Programs in the State of California was written and submitted by user Karly V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Test Review Essay

Test Review Essay Test Review Essay 12/10/14 Revew for History Test Section 1: Acts Sugar Act- Stamp Act- They create the Stamp Act Congress after this act, this congress successfully repeals the stamp act Tea Act lead to the Boston Tea Party Townshend Act Intolerable Act/Coercive Act- closes Boston Harbor Quartering Act- lead to the Boston Massacre Know about the Boston Massacre First Continental Congress established: Minutemen Declaration of Rights NO more taxes No more soldiers Trade can be regulated Lexington Secret alarm system Paul Revere, Jeremy, Dawes Revere gets captured We loss this battle Concord They were more organized and ready. They won Section 2 2nd Continental Congress They set up a military And official currency Peace or necessity of taking up arms Battle of Bunker Hill- Loss The British siege Boston Washington pushes loyalists out to Canada. Declaration of Independence Inspiration: John Locke: natural rights (life, liberty, and property) and the government needs to protect those rights. Thomas’s Paine â€Å"Common Sense† Mayflower Compact Bill of Rights Magna Carta Declaration of Independence: Preamble Grievances or complaints Taxes without representation Troops ( Martial Law) Quartering They called a king a tyrant Unfair trials because they were trialed in Britain Section 3 Women helped: Boycotts Helping out/supplies Nurse Messengers Dressed as soldiers African Americans fought for the British because Lord Dumore’s Proclamation promised they would have their freedom

Thursday, November 21, 2019

Coase Theorem Essay Example | Topics and Well Written Essays - 500 words

Coase Theorem - Essay Example Ronald Coase stipulated that transaction costs that are found in the real world are not sufficiently low to create room for efficient bargaining, and thus an indication that the theory cannot be applied to reveal economic reality. Nevertheless, Coase theorem is regarded as the basis for economic analysis, especially in the event of government regulation when externalities are present (Walter, 2001). Based on the essay The Nature of the Firm, Coase offered an explanation as to why an economy comprises of various firms as opposed to a large number of independent and self-employed individuals who undertake contracts with each other. Since it is possible to undertake a transaction without the presence of any organization, Coase was puzzled on the appropriate conditions that should be imposed to facilitate for the emergence of firms (Walter, 2001). Today, most firms emerge when an entrepreneur begins to employ people. In this perspective, Coase considers the appropriate conditions under which it would be sensible for an entrepreneur to pursue for the help of employees instead of contracting out to facilitate for the completion of a certain task. While using the market, there are various transaction costs involved because the cost of acquiring a good or service through the market is above the usual price. Other additional costs comprise of those involved while searching for information, bargaining, policing, enforcement, and in keeping secrets of trade (Coase, 1988). All these costs significantly raise the cost of acquiring something from a different party. This reveals that firms emerge in order to internalize the production process to facilitate for the delivery of a product, and hence avoid these costs. Coase notes that a natural limit prevails that provides a limit as to the extent to which a firm should produce internally (Buchanan, 2005). Also there are times when a manager to an organization may make

Wednesday, November 20, 2019

The trade relations between China and the U.S Essay

The trade relations between China and the U.S - Essay Example (Morrison 4). Currently, China’s market for U.S products is estimated to be worth $300 billion judging from the exports from U.S to China and the total sales of U.S firms based in China (Morrison 8). As such, U.S-China trade ties have defied all the odds to remain strong with prospects of increase in trade despite the differences between the two trading partners. One aspect that makes trade between China and U.S interesting phenomena is the growing trade ties despite the complex relationships marked by major tensions. One of the major challenges that results in these tensions, in the trade is the difference in the market economies of the two countries, which though significant has been overlooked in the developing trade ties between the two countries. While U.S is a capitalist country that favors free economy policies, China has adamantly resisted the move to shift to a free economy market despite the growing pressure from the global markets (Morrison 26). As such, the country still imposes policies that lead to distortion of trade and investments. Some of the areas that have resulted in trade tensions include China’s poor policies in the management of intellectual property rights (Morrison 28). Others as Morrison explains are an increasing tendency where some Chinese firms are involved in cyber espionage against many U.S firms, a mov e that had threatened relations between the two countries. As such, the growing trade between the two countries has defied such tensions, which may suggest the two counties hold resources of strategic impotence in international trade, which overshadows the existing tensions. Government intervention in the Chinese market is another concept that affects the trade ties between the two countries, and impacts negatively on U.S. Some of the political factors include the reluctance of China to meet its obligations as set out by the World Trade Organization, use of market policies that force foreign firms to transfer technology

Monday, November 18, 2019

Case Study 3 - TechSoup Global and NetSquared Example | Topics and Well Written Essays - 1250 words

3 - TechSoup Global and NetSquared - Case Study Example According to Greenberg (2009) NPOs particularly benefit from social media as compared to traditional communication methods mainly because communication via social media brings prospects for the organization costs getting lowered along with the lowering of cost of delivering services. Also the idea of being a part of the emergence of new social patters is highly promising for the Non Profit Organizations as compared to association with the conventional traditional communication means. Merilainen (2011) narrates that since the main aim of NPOs and NGOs is to make their point of views prevalent into the public and to political agendas communication is extremely essential for them. The main aim is to involve public opinion into their proposed changes and thoughts and gain favor from the masses. This purpose is served without the involvement of any finances via social media. The propagation via social media is also thought to get more responses since people can affirm their opinions and s upport free of cost and they do not have to physically get involved in the scenario. This flexibility of use promotes the involvement of public. ... Social networks are forums where all kinds of individuals and organizations make the impression of their virtual entity. Entertainment personnel and politicians make use of the popularity and widespread reach of the Social Networks and social media. They are usually active on these communication mediums and can therefore be reached very easily via it. Common public is also one of the potential audiences that the NPOs would try to reach. The promoting of their causes would be done well if the support of the common masses is with them. Regarding the potential means of accessing NPO audiences via Social Networks and Social Media Lassila (2010) mentions that Social Network Services incorporate viral marketing as one of their main marketing strategies. It is via viral marketing only that Non Profit Organizations are enabled to reach massive number of audiences. The author quotes the example of American Red Cross who incorporated the SNS viral marketing strategy and spread their messages t o their audiences via their celebrity followers on twitter. Inside Facebook.com's author Smith advises the NPO's marketers that the trusted referrals within social media are the most powerful marketing message. Via viral marketing available in Social Media NGOs and NPOs can segment their target audience groups based on persons' interests. This way the audience feel the messages of the NPOs to be more personalized and get inclined towards them. Via the viral messaging to all kinds of audiences on social media the NGOs can also tell about their donation possibilities (Regan, 2011). One advantage of this strategy is that personal presentations of the NPOs get enhanced as a result of it

Saturday, November 16, 2019

Comparison of Different Ibuprofen Dosage Forms

Comparison of Different Ibuprofen Dosage Forms Both ibuprofen gel and ibuprofen tablet produced similar efficacy in terms of pain relief in their respective groups. However, lower dose was administered in gel dosage form and fewer side effects were observed, in comparison to ibuprofen tablet. Patients consuming ibuprofen oral suspension reached the therapeutic effect at a quicker rate and were in that period for a longer duration compared to the other dosage forms. This suggested that it caused faster pain relief for a longer duration compared to ibuprofen tablets and ibuprofen chewable tablets. Introduction Ibuprofen (Figure 1) is chemically known as iso-butyl-propanoic-phenolic acid. It is a well known drug that belongs to a class of therapeutic agents known as non-steroidal anti inflammatory drug (NSAID). It possesses antipyretic (fever reducing) and anti-inflammatory (reduces inflammation) properties among others (i.e. anti-platelet effect). It is used in the treatment of pain and inflammation in rheumatic disease and other musculoskeletal disorders including minor aches and discomfort 78. A recent report showed ibuprofen had analgesic (pain-relieving) properties. This was shown by testing analgesic properties of ibuprofen on a mouse writhing and an inflamed rat foot. It showed there was similarity of analgesic activity in both species. However, ibuprofen failed to show analgesic activity in the normal foot of the rat or in the mouse hotplate test. Therefore it was established that ibuprofen is not a central, but a peripheral analgesic 13. Ibuprofen has fewer side effects than any other NSAID; however its anti-inflammatory properties are weaker than others. Doses of 1.6-2.4g are required daily for rheumatoid arthritis. It is unsuitable for conditions where inflammation is prominent such as acute group 8. Ibuprofen was discovered by Dr. Stewart Adams and his team (Figure 2) 3 in the 1950s, at Boots Company. The drug was patented in the 1960s and was initially marketed under the name Brufen. Initially the drug was tested on hangover, but the drug was launched for the treatment of rheumatoid arthritis in UK (1969) and USA (1974) 3. The mechanism of action of ibuprofen is not completely understood. However, ibuprofen is known to be a non-selective inhibitor of cyclooxygenase-1 and 2 (COX-1 and COX-2). COX is an enzyme that is involved in the production prostaglandins 8. Prostaglandins have an important role in the production of pain, inflammation and fever 13. Following administration of ibuprofen, it is rapidly absorbed and distributed throughout the whole body. The drug is eliminated through the kidneys 14. Ibuprofen is a derivative of phenylpropionic acid (Figure 3) 4. It contains a chiral centre (Carbon), therefore is non-superposable on its mirror image 2. This gives rise to enantiomers, resulting in two possible structures of ibuprofen. The importance of enantiomers is that all amino acids (apart from glycine) have a chiral centre. Amino acids are the fundamental blocks of enzymes and proteins in all forms of life including humans. Thus suggesting the human body is controlled by chiral molecules and effectively is a chiral environment. This results in different enantiomers having different effect on the body, including metabolism, toxicity to name a few 1. These enatiomers exist as (S) and (R)-enantiomers (Figure 4) 4. It was found that (S)-ibupofen was the active form in, in vitro and in vivo 2. Ibuprofen began to be marketed as a single enantiomer ((S)-isomer) so the selectivity and potency of ibuprofen could be improved. However, further in vivo testing led to the inactive (R)-ibuprofen to rapidly convert to active (S)-ibuprofen. Therefore the single enantiomer was scrapped and ibuprofen was to be marketed as a racemic mixture (50% of each enantiomers) 2, even now it is the same. Another reason was the likeliness of producing pure (S)-ibuprofen was too expensive on a large scale. The difference between both the enantiomers is the way the atoms are arranged and connected to the chiral centre. In the (S)-isomer the CH3 group is in the back, whereas in the (R)-isomer it is at the front. Since being launched it is widely available all over the world as over the counter (OTC), prescription only medicine (POM) and general sale list (GSL) products. In all countries over the world they are available under different names, formulations, strengths etc. In North America (Canada), ibuprofen is known as Motrin and Advil. In South America (Brazil) it is known as Alivium and Advil 5. Different countries have different guidelines and policies regarding selling and prescribing of ibuprofen. People are not just restricted to pharmacies but they can be obtained in supermarkets, general retailers etc. In many parts of the world including Australia and New Zealand, ibuprofen lysine is licensed for the same treatment as ibuprofen. Ibuprofen lysine is the salt form of ibuprofen and is the cationic form. As ibuprofen lysine has a net positive charge, it is more soluble than ibuprofen allowing the drug to be administered intravenously. This makes ibuprofen lysine to have a greater onset time of action than ibuprofen 15. Since 1977, World Health Organisation (WHO) has been producing a model list of essential medicines. This list is updated every 2 years and is known as List of WHO Essential Medicines. Ibuprofen is the only NSAID present in the list among other classes (opoids, antimetabolites etc) 6. It is classed as a core medicine, which means it is an essential drug for basic healthcare. The drugs listed are the most effective, safe and cost effective medicines for conditions that are a priority. This priority conditions are on the basis of present and future public health relevance. The drugs present on the list are recognised throughout the world. Ibuprofen tablets (200mg and 400mg) are present for the treatment of gout and rheumatoid arthritis. Also present is ibuprofen solution, which is used as an injection (5mg/ml). It is used in neonatal care for the treatment of mild to moderate pain 68. Discussion The most important role of a drug delivery system is to get the drug delivered to the site of action in sufficient amount and at the appropriate rate. This can be achieved by a predictable therapeutic response of the drug 11. However it must meet essential requirements, which include physical chemical stability, ability to be economically mass produced in a manner that assures the proper amount of active pharmaceutical ingredient (API) is present in each dosage and patient acceptability 9. It can be seen from Table 1 11, different dosage forms have different time of onset of action. Table 1: Shows the variation in time of onset of action for different dosage forms. It can be seen that intravenous injection is the most superior dosage form in terms of time of onset of action, as it takes seconds to produce an effect. Depot injections and implants take days to produce an effect. Tablets are one of the most popular ways of delivering a drug through the oral route. Tablets are solid preparations each containing a single and accurate dose of active pharmaceutical ingredient(s) (API). They are completed by compressing or compacting uniform volume of particles to a solid dose 10. There are different types of tablets available; they include effervescent/soluble, modified release etc. The aim of the modified release tablet is it enables the biopharmaceutical behaviour of the drug to be controlled. Many tablets are available that have coatings; these include film or sugar coating. All these tablets exist and are formed by the incorporation of different types of excipients 11. They vary in shape, colour, size, design etc 10. Tablets are popular for several reasons including the oral route to be the most safest and convenient route of administration. Compared to other dosage forms such as liquid, they are far superior in terms of chemical and physical stability. The procedure enables accurate and precise dosing of the API 11. These are a few among a large list. Drawbacks include elderly having difficulty swallowing, irritation and harm to the GIT, possibly leading to liver and kidney damage. Examples of ibuprofen tablets include Anadin, Ibuprofen tablets etc. Effervescent formulation is a type of immediate release tablet, as the tablet is dissolved and administered as a solution. This is the most common type of tablet 11. They are used to obtain rapid drug action. Effervescent tablets are placed into a glass of water, where carbon dioxide is liberated. The carbon dioxide is produced by a reaction in the water between a carbonate or bicarbonate and a weak acid. Once liberated, this helps tablet disintegration and drug dissolution. Then the water with the drug is administered. Effervescent formulations of ibuprofen commonly use a carbonate to assist in the liberation of carbon dioxide, such as Anadin LiquiFast 200mg Effervescent Tablets 16. Effervescent formulations can be prepared in two ways: direct compaction or compaction through granulation 11. They are produced in the same manner as conventional tablets; however production must occur in low humidity areas 17. Examples of ibuprofen effervescent tablets include Advil, Ibuprofen losan effervescent tablet etc. Gel is a semi-solid, topical formulation. It is formed by aggregation of particles and interpenetrated by a liquid. The particles are linked together forming a network thus imparting rigidity to the structure. The continuous phase is held together by meshes 11. Gels tend to be epicutaneous, it is directly applied to the skin, and works by diffusing through the skin. There is a liquid phase that may be retained within a three dimensional polymer matrix. Drugs can be suspended in the matrix or dissolved in the liquid phase. They tend to be aqueous gels that is applied to the body surfaces such as skin or used as lubricant. A few advantages of gels include it avoids drug absorption in the gastrointestinal, therefore reducing side effects. It avoids first pass metabolism suggesting more drug is present in the systematic circulation. They are cheap to manufacture and have a localised effect, hence greater pain relief 12. Examples of ibuprofen gels include Ibuleve, Ibugel etc. A suspension is a coarse dispersion of sparingly soluble or insoluble drugs dispersed in a liquid medium; oily or aqueous vehicle. The aqueous solution is a beneficial formulation as it provides administration of poorly soluble or insoluble drug. As the drug is dispersed, it provides a large surface area which ensures high bioavailability for dissolution thus absorption 11. Aqueous suspensions can be used for oral, topical, ophthalmic and parenteral administration of drugs. The rheological properties are affected by the degree of flocculation. This is because the quantity of free continuous phase is decreased as it is entrapped in the diffused follicles 11. From Figure 5 9, the process involved in the formation of suspensions can be seen. The flocculated state (C) can be reached directly or indirectly. The direct method includes wetting and dispersing of hydrophobic particles (A) with a surfactant. The indirect approach includes first wetting and dispersing to form a peptized particle (B) with a surfactant, and then flocculating with a hydrophillic colloid. Flocculated suspensions (C) are considered stable, compared to peptized particles, and they can be re-suspended through agitation. Over-flocculation can be caused through high amount of flocculating agent, which tends to cause agglomeration (E). If the protective colloid agent is not present, the process of crystal growth is indicated by the arrow connecting (A) to (D) 9. Examples of ibuprofen suspensions include Nurofen, Calprofen etc. Chewable tablets, as the name suggests is placed in the mouth and chewed. Thus the tablet is mechanically disintegrated in the mouth. However, the drug is dissolved in the stomach or intestine once swallowed and not in the mouth. This formulation is intended so the drug is immediately released, just like effervescent tablets 11. They also have similar composition to conventional tablets, apart from disintegrant is not present. This formulation can be useful as many patients (e.g. elderly) have difficulties swallowing tablets, therefore this can be an alternative dosage form. It can also be administered without the aid of water. It also complies with patient compliance. Examples of ibuprofen chewable tablets include Motrin, Advil etc. Comparison of conventional tablet and effervescent formulation In a report comparing the antinociceptive effect of both conventional and effervescent tablets, it was discovered that the mean plasma concentration of ibuprofen effervescent formulation was far greater than the conventional tablet 60 minutes after intake. This showed that more API (ibuprofen) is present in the blood, thus more drug is being absorbed by the body in the effervescent formulation than in the conventional tablet. This showed that the effervescent formulation produced a faster pain relief as it had a faster onset of action. The effervescent dosage form also appears to have a more consistent effect on intensity estimates of painful stimuli than tablets 18. The chemo-somatosensory event related potentials were also investigated and it was concluded that after 60 minutes of administration of the ibuprofen tablet, there was a decrease of 20-25% in bioavailability. As there was a large drop (a quarter of the bioavailability), it shows there is 20-25% less ibuprofen present in the blood thus less API is being absorbed. This means a higher dose of ibuprofen tablet (20-25%) is required to have the same effect as initially thought 18. The effervescent formulation is far more effective in terms of chemo-somatosensory. This is because greater amount of carbonate is present; therefore after dissolution a buffered solution is attained. This increases the pH of the stomach resulting in the emptying of the stomach at a rapid rate and the residence time of ibuprofen in the stomach is short. This ensures that ibuprofen-induced gastric irritation and other side effects can be avoided 11. Ibuprofen effervescent tablet is readily absorbed in the small intestine; ensuring fast drug bioavailability 11. In another report, Lange and Schettler showed that effervescent formulations of ibuprofen produced a higher maximum plasma concentration (Cmax) than the conventional tablet in a shorter duration. The same as the previous report 19. In respect to antinociceptive and chemo-somatosensory activity, the effervescent formulation is superior to the conventional tablet. To consume the ibuprofen tablet you require water to administer it. While with the ibuprofen effervescent formulation it requires water so the tablet can disintegrate. Effervescent formulations also have to be manufactured at a low humidity area compared to the conventional tablets. This is to avoid moisture content, light and oxygen and this procedure is more costly than the conventional tablet. Effervescent tablets also have to be packaged in waterproof containers which have aluminium foil present which ensures protection, otherwise in ambient conditions it would degrade and reduce the shelf-life 11. If the shelf-life is reduced this would increase the cost, as more effervescent tablets would have to be manufactured over the same duration. An example of an effervescent tablet is Anadin LiquiFast 200mg Effervescent Tablets (Figure 6) 20 and a conventional tablet is Nurofen Tablets (Figure 7) 21. Figure 6: Shows Anadin Effervescent Tablets Figure 7: Shows Nurofen Tablets Comparison of conventional tablet and a topical gel There was a report comparing the oral (tablet) and topical (gel) ibuprofen for chronic knee pain. Ibuprofen tablets were taken 3 times daily (2400mg total) and the ibuprofen gel 4% was applied 4 times daily (320mg total) over a duration of 2 weeks 22. The aim was to compare the efficacy of both formulations in chronic knee pain. Both the treatment groups were comparable in terms of baseline pain severity and demographic composition, this ensured a fair test. When the patients took their respective ibuprofen medications, they reported side effects. With the administration of the tablets, 7 patients (out of 10) reported side effects which included headache, stomach-ache and constipation. For the application of the gel, 2 patients (out of 9) suffered a side effect which included an acute skin rash and dizziness. This implies that over two-thirds of the patients taking the oral formulation reported a side effect, and for the topical formulation less than third reported a side effect. As a result there were fewer side effects associated with the topical formulation compared to the oral formulation 22. In both treatments, the patients experienced consistent relief and improvements in terms of pain and stiffness. There was no distinguishable difference between both groups in term of improvements. Both the treatment groups were similar and no group was better than the other. However, the oral group ranked their treatment more convenient as it met patient adherence. Comparing the physical function and relief of pain and stiffness, it shows the oral ibuprofen treatment saw notable improvements. In the topical ibuprofen treatment there were significant improvements over the two week duration. However for the oral treatment there was a decline in the improvement of the drug in the second week. Also in the topical treatment, the patients encountered within-group improvements which led to the assumption that it was due to the potential benefits of massaging. The topical ibuprofen was applied to the skin therefore there was less amount of drug was present in the blood compared to ibuprofen tablets. This avoided both the systemic side effects and adverse drug interactions (e.g. aspirin), unlike the oral ibuprofen 22. The total daily dose of the topical ibuprofen was 320mg, which is a small fraction compared to the oral ibuprofen (2400mg). However, similar clinical outcomes were produced using both treatments. Another report concluded a study where the patients were receiving equivalent doses of oral and topical formulations. During the topical application greater concentrations of ibuprofen were found in the subcutaneous tissue, which led to the assumption as more ibuprofen is present in the tissue; it is able to provide greater pain relief 23. In terms of physical function, pain and stiffness relief, the topical formulation is superior to the oral formulation. An advantage of topical ibuprofen over ibuprofen tablets is first pass metabolism is bypassed therefore it avoids risks and unwanted effects. Topical ibuprofen is a transdermal delivery system, which is more efficient than the oral delivery due to having an effect at a localised level. Comparison of conventional tablet, chewable tablet and suspension There was a report comparing the pharmacokinetic parameters of ibuprofen tablets, ibuprofen chewable tablets (Motrin chewable tablets) and ibuprofen suspension (Motrin suspension) on patients with cystic fibrosis. This study is limited as the number of patients taking each formulation is different; suspension (n=22), chewable tablets (n=4) and tablet (n=12). , nor is the strength or concentration given for any of the formulations. However patients took a dose of approximately 20mg/kg. The time to reach the peak concentration (Tmax) was compared for all formulations and it was concluded that the ibuprofen suspension had a shorter Tmax than the ibuprofen tablet, which was expected when liquid forms are compared with solid dosage forms. But with the ibuprofen chewable tablet there was no statistical difference from either the tablet or suspension. This was not expected as it was predicted the chewable tablet would have a greater Tmax to suspension but less than that of tablets. This is because chewing the chewable tablet produces small particles hence larger surface area, which should increase the dissolution of the drug 24. As the Tmax for suspension was shorter than the tablet it can be concluded more drug was present in the body at a quicker rate, hence more drug would be absorbed thus causing faster pain relief. From Figure 8 24 and Table 2 24, it can be concluded that 15 of the patients taking the suspension formulation were present in the desired range of peak concentration (therapeutic range), and this was achieved at a quicker rate of ~0.5 hours compared to the other formulations. For the chewable tablet it can be seen that 2 of the patients consuming it were in the therapeutic range, however it took patients to reach this level between ~1.0-2.0 hours. For the patients who consumed the tablet, 8 patients were in the therapeutic range. However it took between ~0.75-2.0 hours to reach to this level. There was also one anomaly present In the suspension group 5 patients, and 2 patients from the tablet groups exceeded the therapeutic range (>100mg L-1), therefore they are more prone to experience side effects. None of the patients who consumed chewable tablets exceeded the therapeutic range. For all formulations, 2 patients were below the therapeutic range ( It can be concluded statistically tablets were superior in terms of achieving the desired range of peak concentration compared to other formulations. But statistically suspensions were superior in terms of the time taken to reach the therapeutic range compared to both formulations. Figure 8: Shows the relationship between Cmax versus Tmax for suspension, chewable tablet and tablet groups. The plotted points represent blood sampling times when peak ibuprofen concentrations occured. The horizontal dashed lines show the therapeutic range. Table 2: Shows the comparison of Cmax among suspension, chewable tablets and tablet groups. From Figure 9 24, it can be seen patients taking the suspension reached max plasma concentration and at a quicker duration compared to other formulations. It took 0.5 hours to reach a plasma concentration of 70mg L-1, while tablets took 1.0 hour to reach a plasma concentration of 60 mg L-1. The chewable tablet took 1 hour to reach 50mg L-1 (Cmin). Also for the suspension, between 0.5-1.0 hours it remained in the therapeutic range. For the tablet, the period between 0.75-1.0 hours it remained in the therapeutic range. It took the chewable tablets 1 hour before it reached the therapeutic range, before and after this period it had little effect. As the time reaches 6 hours, the suspension had the lowest plasma concentration, while the tablet had the highest concentration. However it was below the therapeutic range therefore at this point all formulations have no effect 24. It can be concluded ibuprofen suspension is the superior formulation in terms of pain relieving as it reached the highest plasma concentration at a quicker duration, and was in the therapeutic range for the longest period. It is closer to Cmax at 70 mg L-1, while the other formulations were below this. Due to these factors it can be seen that the suspension has greater amount of ibuprofen present in the blood, hence more drug is going to be absorbed in the body. Figure 9: Shows the plasma concentration-time curve (meanSEM) for children with cystic fibrosis who received a dose of 20mg/kg ibuprofen suspension (n=22), chewable tablets (n=4) or tablets (n=12). The SEM bars are not included for chewable tablet group. Conclusion Ibuprofen is a derivative of phenylpropionic acid, and is chemically known as iso-butyl-propanoic-phenolic acid. It is a non-steroidal anti inflammatory drug (NSAID), possessing properties such as analgesic, antipyretic and anti inflammatory. It is commonly used in the treatment of pain and rheumatoid arthritis among others. It is the only drug from its therapeutic class present on the List of World Health Organisation Essential Medicines. This list represents the minimum medicine required for a basic healthcare system. It includes drugs that are efficacious, safe and cost effective for conditions that are a priority. These conditions are selected on the foundation of current and future public health relevance. In terms of pain relief, antinociceptive and chemo-somatosensory effect, ibuprofen effervescent tablets are far superior to ibuprofen tablets. They caused faster pain relief at a quicker rate. Both ibuprofen gel and ibuprofen tablet produced similar efficacy in terms of pain relief in their respective groups. However, the dose administered in the gel dosage form was four times less than that of the ibuprofen tablet. Fewer side effects were observed as it avoided gastric irritation, in comparison to ibuprofen tablet. Ibuprofen tablet caused gastric irritation, which can possibly lead to liver and kidney damage. Patients consuming ibuprofen suspension reached the therapeutic effect at a quicker rate and were in that period for a longer duration compared to the other dosage forms. This suggested that it caused faster pain relief for a longer duration compared to ibuprofen tablets and ibuprofen chewable tablets. Ibuprofen chewable tablets reached a maximum concentration of 50mgL-1, so it just reached the base of the therapeutic effect, which suggests it has poor efficacy.

Wednesday, November 13, 2019

Napoleanic reign :: Napoleon Bonaparte

  Ã‚  Ã‚  Ã‚  Ã‚  Jason fish Napoleon Bonaparte was a genius, but above that he was a ruthless tyrant, who sought global conquest through waging wars against all of Europe, starting with the smaller European countries.   Ã‚  Ã‚  Ã‚  Ã‚  Born in 1769 to a family of nobles, he was in a position of power since birth. Perhaps one of the deciding factors in his thirst for military conquest was the fact that his father placed him in a military academy at the ripe age of 10, and received his officer’s commission. At roughly the age of 20 he was an officer in the French revolution. As the revolution came to a close, he was an acknowledged officer, and held much authority over the population of France. By giving the church more power he gained much prestige with the people of France.   Ã‚  Ã‚  Ã‚  Ã‚  Once he attained enough power he appointed himself the emperor. Under his rule all authority would be placed in the hands of paid officials. He also implemented a merit based payment system for the people. His rule of the Napoleon Code is well known for the many changes that it implemented. The Napoleon Code brought the recognition of marriages that were not preformed in the church, as well as divorces. It removed political rights of women that they had worked for over the last few centuries. Finally the code set a policy for the judicial system that convicts were guilty until proven innocent, which is the contrary of the stance in our current government.   Ã‚  Ã‚  Ã‚  Ã‚  Up until this point he had the general public’s approval and was embraced by the majority of its citizens. His popularity fell as he began waging war after war on Frances neighboring countries. At the battle of Cape Trafalgar he attacked Britain with the aide of the Spanish forces. This was the first major loss for Napoleon as both the French and Spanish militaries were defeated by Heratio Nelson, the commander of the British army. This did not stop Napoleon from continuing his ongoing war with the rest of Europe. After his defeat at Cape Trafalgar, he began winning several wars against such European countries as Sweden, Germany, and Russia. While continuing to move his army throughout the eastern continent, he imposed his beliefs amongst all those he conquered, by abolishing serfdom in all areas which he had defeated. After years of war, even his faithful followers were becoming tired of the constant battles which he waged.

Monday, November 11, 2019

Jurlique Marketing Essay

1.0 Executive summary The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development. 2.0 Introduction 2.1 Purpose This report sets out to review the product for a target segment. 2.2 Scope This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made. 2.3 Methodology This report is created based on the theories from the textbook and the secondary data from websites. In addition, graphs and tables are used to assist the specific analysis. 2.4 Assumption and limitation During the research, some information can not be accessed, however, the information can be found from others as the official website which is formal and perusable to do reference. 3.0 Description of the industry 3.1 Market size and market share According to IBIS World (2010), cosmetics and toiletries industry are based on a solid foundation, with a booming prospect. He also forecasts that global cosmetic industry will embrace an inspiring growth at an average annual rate of 3.2%, within the period to 2012-2013. Graph 1: Global cosmetic industry performance and forecast (Data source: IBIS World 2010) As a key player in the natural cosmetics and skincare industry, Australian-owned Jurlique Company is a well-deserved market leader. It manufactures and distributes a range of skin care and aromatherapy products as well as herbal medicines. Through multi-channel distribution network, the company enters into 20 different countries, where about 60 company-owned concept stores and 5000 or so Jurlique-branded retail outlets are established (Official Website, 2012). Plus, department stores, pharmacies and health food stores, as well as aroma-therapy clinics and beauty salons are also the sales channel of the company’s 75% products. The differentiation in products themselves and diversification in marketing channels both contribute to the company’s profit margins, which are thought to be about 30%, and annual sales, which are estimated to exceed AU$100 million (RAPS, 2011). 3.2 Macro-environment 3.2.1 Overall cosmetic consumption trend Graph2: Total market sale of Australian cosmetic industry Source: Australia Bureau of Statistics The cosmetic and beauty industry has experienced a constant growth the whole world, and Australia is not an exception (see above graph). The Australia cosmetics and toiletries market value is in order of US$1.5 billion, with imports products occupying about half of that (U.S Commercial Service). This suggests that the domestic cosmetic brands are facing relatively fierce competition from cosmetic brands abroad. In terms of market share of cosmetic industry in Australia, the U.S is still maintaining about 30 percent market share (U.S Commercial Service). There are several reasons for this. The U.S is well known for its large proportion of investment in cosmetics research and development; Owing to the Free Trade Agreement between Australia and the United States, the U.S enjoys zero general import duty on cosmetics and toiletries exported to Australia. 3.2.2 Demographic factor The cosmetics and toiletries industry in Australia is closely associated with the people’s paying increasing attention to personal appearance, both for women and men. The emergence of an aging population in Australia, along with a raised awareness of health and environmental issues, stimulated to a certain extent the consciousness of the importance of products that prolong a youthful appearance. For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems. 3.2.3 Cultural changes As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products. 3.3 Micro-environment 3.3.1 Organization Jurlique is a Sydney-based cosmetic company, boasting its skin care products, all of which are made in the most natural way. Funded in 1985 by chemist and also a doctor-Jurgen Klein, the beauty company was characterized by farm system, which makes the fact possible that all ingredients are cultivated and processed in the Adelaide Hills, and then distributed in Australia and abroad (Pola Orbis, 2011). The company’s mission is to generate sustainability and create mutual benefit between people and nature, with its slogan â€Å"Purest Skin Care Products on Earth through Nature, Science and Innovation†. Jurlique, with its headquarters in Mount Barker in the Adelaide foothills, has planted good names for its natural and chemical free products in Australia. On November 30, 2011, Jurlique International announces acquisition by POLA Orbis, which is the fourth leading cosmetic company in Japan and has been developing its business model around the cosmetics industry with a recurring theme of â€Å"beauty and health† since its founding in 1929. This acquisition makes Jurlique brand well positioned along with a strong presence and compelling momentum in key strategic markets, with a focus on Asia, the Americas and the home market Australia. Table 1: Changes in Jurlique shares held by POLA as a result of the Acquisition Source: POLA’s Share Purchase Agreement 3.3.2 Customers Customers of Jurlique are mainly female who pay a certain attention to their skin condition and are willing to buy skin care products at a reasonable price. In addition, customers of Jurlique need to be aware of the importance of natural ingredient for their skin. As spa gradually gains popularity, Jurlique’s target consumer will be expanded to whoever enjoys a natural and comfortable spa. 3.3.3 Publics Rising concern can be noted by Australian consumers of any cosmetic product regarding health and safety. Greater attention is also being given to natural products in cosmetics. Innovative beauty salon products that incorporate premium and organic ingredients are given warm welcome. This can explain that sales of Jurlique products using natural ingredients are showing steady growth. 3.3.4 Competitions Dominated by industrial players like Luxus, P&G and Unilever in Australian cosmetic and toiletry industry, the main high-end competitive brands in the country include well-established world-famous brands such as Lancome, Estee Lauder, Clinique, Shiseido, Christian Dior, Giorgio Armani, Bobbi Brown and Clarins. Middle end brands contain Revlon, Max Factor, L’Oreal and Olay (U.S. Commercial Service). In addition, newer brands from Japan and Korea are very popular among Australian young girls such as DHC, Fancl, HABA, Mioggi, Lanegie, Skin Food. 4.0 Products Jurlique products can be classified into six categories by the company’s official website. Table2: Jurlique product line (from Official Website) Product line Products detailed by category Skin care line cleansers, deep cleansing, refreshing, recovering, renewing, moisturizing, nurturing, special care, eye and lip care, tools and accessories Body care hand care, body lotion, body oils, shower gels Hair care shampoo, hair conditioners Baby care hypo-allergenic and pH balanced baby care products Essential oils comprises pure essential oils, essential oil blends, and carrier oils Seasonal offers comprises seasonal sets of products containing specific blends Within all these excellent natural products, Herbal Recovery Gel needs to be mentioned more. Belonging to skin care category, it is a light gel concentrate for day and night, which contains natural antioxidants and is suitable for all skin conditions, including oily and problem skin. It works deeply to strengthen and restore hydration, which can help maintain ideal skin moisture balance. 4.1 Three levels of the products 4.1.1 Core level Core level of a product represents the basic consumption benefit consumers can get from the product. Namely, it is the function or efficiency of the product. For skin care products made by Jurlique, they can not only meet the very basic requirements of target audience for better their skin condition  with its natural ingredients, but they also can realize the process in a sustainable manner. 4.1.2 Actual level Apart from the natural and high-quality characteristics, Jurlique products also have a mature packaging chain, which contains three sets of processes: primary packaging, secondary packaging and tertiary packaging (Jurlique International, 2011). All products produced are packed into tertiary packaging for shipment from production to logistics, and from logistics to distributors or direct to consumers. The tertiary packaging utilized is common throughout the supply chain where possible. Just like the packaging, labeling considerations will continue to express the green concept. For example, the use of relevant recyclable symbols such as the â€Å"green dot† and inclusion of the material identification will serve as an important tool in marketing strategy. 4.1.3 Augmented level Customers who buy Jurlique products can enjoy comfortable service from the company. Jurlique has its mature online service and various distribution channels. Products sold through every channel will be delivered timely. In addition, anyone who is interested in this brand can sign up for emails, and become a Jurlique insider. The insiders can get the professional advice in terms of skin care and also free gifts from the company. 5.0 Target segment 5.1 Demographic segmentation The majority of target customers Jurlique are females, specifically Generation X and Baby Boomers who are looking for beauty products which can help reduce wrinkles, better skin dark and contain natural or pure ingredients (Phosphagenics Newsletter, 2009). In Australia, Women between age 25 and 39 staying workplace have the strongest purchase power. They are  value and quality conscious, prepared to pay a little more for a prestige product that works. For those female seeking natural and quality products, Jurlique is undoubtedly a perfect choice whose claims match product performance. 5.2 Behavioral segmentation Different people seek different benefits from Jurlique products, and according to the product itself and the behavioral habits of Australian consumer, the market can be segmented into: 1. Single brand loyalty: it is of difficulty to break the previous loyalty for a certain brand, however, it this group have faith in Jurlique, the loyalty will last long. 2. Multiple brands loyalty: this group is willing to try new brands, but the loyalty can not be assured. 3. No brand loyalty: this group tends to be price sensitive or efficiency sensitive. 5.3 Geographic segmentation In geographical version, the whole Australian market can be segmented into several divisions. The five biggest cities in Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide should be the major target markets which all have advantages of large amount of working female and strong purchase power. Cities with more than a hundred thousand populations in New South Wales, Queensland, Victoria and Tasmania etc will be the second largest target markets for Jurlique. The remaining cities with less population but relatively big purchase power should also be considered. 5.4 Psychographic: Based on people’s life style and value, the market can be segmented  psychologically. The research concerning people’s life style should be based on AOI: 1. Activities: this refers to where and when people use their time on skin care. 2. Interests: how much attention would people pay to the change of skin condition. 3. Opinion: this refers to what people think of the brand. 6.0 Key needs The mainstream trend in Australian cosmetic and toiletry industry is that consumers are willing to pay the higher price for those technologically advanced products because they perceive the ingredients to be expensive, uniquely manufactured based on intensive research and develop. Therefore, the innovative initiative of Jurlique based on its laboratory R&D is in need. In addition, market for color cosmetics, hair care products and beauty salon based products unsaturated to a certain degree. This is mainly for the reason that those products are not the mainstream business scope for the major competitors from the U.S and France. Consequently, Jurlique could stretch its product line or emphasis the manufacture and market capture of those products. 7.0 Recommendations 1. Adjust the shift of distributional channels in Australia The retailing of cosmetics and toiletries in Australia has experienced a remarkable change in recent years. Supermarkets are beginning to play a major role in selling cosmetics and toiletries, replacing traditional retailers and pharmacies (Market Overview, 2010). Major supermarkets such as Coles, Safeway and Woolworths have become the sites where 45 percent of cosmetic products are sold in Australia. Pharmacies and cosmetic retailers are showing more and more presence in cosmetic market. Jurlique should take this change into account when it come to adjusting marketing strategy. 2. Professional technologic certification shows its increasing importance It should be realized that natural or organic ingredients are no more than distinctive selling points which add value to the products. Consumers today tend to expect assurance through product certification, especially for new or unfamiliar products, just as Jurlique for Australian consumer. Therefore, it is highly recommended that Jurlique obtain professional certification from authorized certifiers to enhance product credibility. 8.0 References IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011 Jurlique official website. Retrieved from: http://www.jurlique.com.au/ U.S Commercial Service. 2010, Retrieved from: http://www.trade.gov/cs/ RAPS (2011). Beauty environmental scan. http://175.107.146.153/~rapstcco/wp-content/uploads/2011/12/Beauty-Industry-Environmental-Scan-2011.pdf Phosphagenics Newsletter. (2009). Retrieved from: http://www.docstoc.com/docs/45622966/PHOSPHAGENICS-concealer Asia-Pacific Cosmetics and Toiletries Market Overview. 2010 Pola Orbis (2011). POLA ORBIS HOLDINGS enters into a Share Purchase Agreement to acquire all outstanding shares of Jurlique International Pty Ltd[R].2011. New Zealand Trade and Enterprise (2011). Export guide: Organics and green market in Australia. Jurlique International (2011). Australian packaging covenant action plan. Retrieved from: http://www.packagingcovenant.org.au/documents/File/Jurlique%20International%20Pty%20Ltd%20AP_10_15.pdf